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The Importance of Business Branding

Edward
By Edward
on April 19, 2017

Branding can be the quickest and easiest way to explain your business’s product or service. It’s also a recognisable landmark that customers can familiarise themselves with Branding enhances your customer service. If you deal with clients well, they will remember. Even if it follows a complaint, it could retain their brand loyalty.

Most companies create a brand, and it's definitely a good idea because there are serious benefits behind your brand. Not all companies manage to get it right, this infographic will tell you why it is so important.

importance of business branding

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Branding confirms your credibility

Creating a brand shows your potential customers or clients that you’re willing to take responsibility for your products or service. having a brand highlights that your business will take accountability.

Your branding can motivate your employees

Establishing a good brand will create a project which your team are working towards. this will allow them to feel responsibility for the brand and encourage them to build a strong brand which they can be proud of.

One third of consumers have a brand in mind when they go shopping

(Source: Executiveboard.com)

Awareness of your brand is essential. Make sure that your customers have your brand as a known option for when they buy.

75% of buying decisions are based on emotion

(Source: iteachblogging.com)

Emotion can be built by your brand appearance. Even certain colours have certain connections to emotions which can be exploited to increase your sales.

People refer brands

Creating an attractive and  memorable brand will allow businesses to be referred by your clients to other clients. IT can also help you to stand out to potential consumers.

Your brand helps focus your business vision

Your team will work surrounding the characteristics of your brand, meaning you will work collectively more consistEntly, with a common style. ConsistEncy is an element that is important for your clients and branding can help your organisation to create this theme.

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