Growing your business can be a difficult and slow process. However, businesses of all sizes should take advantage of the numerous online tools available (both free and paid). Embracing online tools can allow your company to improve its workflow, increase productivity and become a more resourceful business overall.  Listed below are 8 tools worth considering when it comes to growing your business (some are essential, some are definitely worth checking out). 

Google Analytics

A must for any business with an online presence, Google Analytics allows you to track and analyse trends in your traffic. You’ll have the ability to gain valuable insights and generate detailed reports about your website - these are essential when it comes to growing your business. For example, how many page views are you getting each month? Which landing pages generate the most hits? Who is your main user demographic?

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Mailchimp

For managing your email campaigns, Mailchimp is extremely effective for businesses of all sizes. You’ll have the ability to customise templates and campaigns, add widgets (e.g. video, social media buttons), be able to create custom lists, and have detailed reports about the success of your sent emails (click-through rate, bounce rate etc.).

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Hootsuite

If you’re looking for an easy to use system to manage your social media accounts, Hootsuite could be the ideal tool. You can organise your messages to be sent out across your social media platforms at scheduled dates and times, target your messages based on geographical location and demographic, and more. Having an active presence on social media is now essential to increasing your reach and growing your business.

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Clinked

Clinked is a collaboration tool and client portal. This online tool allows teams and clients to work together on projects – share documents, organise tasks, and have discussions from within the secure cloud workspace. You can white-label your portal (domain, logo, terminology etc.), and there’s also a SmartSync desktop app and mobile app which allows you to collaborate on the go.

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Appy Pie

Appy Pie Design is a game-changer for business growth, offering intuitive and visually appealing design solutions. This platform helps you elevate your brand with its expertly crafted designs, made to leave a lasting impression on your audience. From captivating logos to user-friendly website interface templates, Appy Pie Design ensures a seamless and professional online presence. One especially notable feature is the AI Video Generator, which adds visual dynamism to projects and significantly improves content marketer's creative process. It allows you to produce marketing content that can be shared, expanding your online presence and influence.

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Moz

Moz is a great tool for monitoring your inbound marketing and SEO efforts. With this subscription-based software, you can track everything from search visibility to keyword rankings, and inbound links. As well as being able to monitor your progress, you’ll also be able to see where improvements can be made (e.g. site crawl, link building).

Read more: 33 Advanced B2B Link Building Tactics for 2024

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LinkedIn

As well as being an obvious social media channel to set up a company page for, LinkedIn is also one of the best social media sites for growing your business by connecting with prospective clients/businesses. What’s more, LinkedIn also offers a number of business solutions that go further than just posting on your company page; for example hiring, marketing and selling.

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Canva

Great for content marketing. For design beautiful sharable content, Canva could be a great tool worth looking at. This tool gives you the ability to create a variety of graphics, e.g. infographics, posters, email invitations and social media banners. What’s more, there’s also a photo editor; collage, add stickers, text and more. Still, plenty of Canva alternatives exist. Explore them too.

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Hubspot

Hubspot is an all-in-one inbound marketing and sales software. If you prefer to have one tool to replace your marketing tools such as Hootsuite, Moz etc. – try Hubspot. You can manage your web content, create landing pages, create email campaigns, manage your social media accounts; as well as monitor your sales, leads and other analytical data (bounce rate, views etc.).

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Some Extra Tools You May Consider

Venngage

Venngage is a comprehensive design tool that empowers users to create professional-looking infographics, reports, and presentations. It offers an extensive library of customizable templates, icons, and charts, making it accessible for both beginners and experienced designers. Venngage is particularly useful for turning complex data into clear, visually appealing graphics, which can enhance business reports, marketing materials, educational content, and more.

The platform's user-friendly interface allows for quick and efficient design processes, while its collaboration features enable teams to work together seamlessly. Whether you're looking to improve internal communications, present data to stakeholders, or create compelling visual content for your audience, Venngage provides the tools needed to make your information stand out.

Fliki

Fliki’s AI video generator streamlines the entire process, from script creation to stunning visuals. Intelligent algorithms automatically generate scripts and seamlessly integrate AI video clips, subtitles, music, and transitions, saving you valuable time and effort.

Whether you're a content creator, marketer, educator, or social media enthusiast, Fliki empowers you to create engaging videos tailored to your audience and objectives with ease.

Discover how Fliki can transform your video content and make your creative process more efficient and enjoyable.

Wepik

An exceptional choice for digital marketing. Extremely useful as a free Instagram story maker, Wepik allows you to design appealing, shareable content that aligns perfectly with your brand. This tool provides numerous templates for a variety of purposes like social media posts, business presentations, posters, and more.

It's not just about designing static graphics; you can also create exciting, animated designs to capture and hold your audience's attention. With its user-friendly interface, you don’t need to be a design pro to leverage Wepik, making it ideal for businesses looking to up their visual content game.

Tella

For creating incredible videos with ease, Tella stands out as your all-in-one online screen recorder for Windows or Mac. Whether it's for making demos, online courses, customer 1:1s, or promoting your project on social media, Tella offers a simple yet powerful platform to create videos that make an impact. Its features like record clips, customizable backgrounds, zoom effects, and the ability to trim & split make it perfect for remote design teams looking to share their work, provide clear feedback, or create engaging presentations. Tella's versatility and ease of use make it essential for enhancing remote collaboration and productivity.

Powtoon

If you're looking for an intuitive platform to create engaging and dynamic videos, Powtoon could be the perfect tool. With Powtoon, you can easily produce professional-quality videos using the AI video generator, allowing you to animate, customize, and enhance your content effortlessly. Perfect for marketing, education, and presentations, Powtoon helps you captivate your audience and convey your message effectively.

Referral Factory

If you’re seeking a powerful solution to manage and grow your referral marketing campaigns, Referral Factory could be the perfect tool. With Referral Factory, you can easily create, track, and optimize referral programs to boost your business’s reach and engagement. Customize your campaigns to suit your brand, incentivize referrals, and gain valuable insights with comprehensive analytics. Leveraging the power of word-of-mouth marketing has never been simpler or more effective.