With the increasing demands of the legal services industry, looking after your clients well is essential for standing out against competitors. Managing documents relating to a client, tracking where a client is in their claim, and ensuring payments are met in a timely fashion all require a high level of order and security in its organisation. Whether your services offered range from employment to property, or probate to regulation, using white labelled software can help you achieve the best customer experience for your users. By being a business that is prepared to continually drive growth and efficiency, not only will white label software help you to distinguish your business within your market; but your clients, team members and business partners can all reap plenty of benefits too.
What is white label software?
White labelling is the process of changing the look and feel of a product/service so that the user’s members (clients, employees, business partners) aren’t able to distinguish it from being the vendor’s own service. White label software is provided by a software vendor like Clinked and offers varying levels of customisation for the user.
Did you know? 70% of businesses have at least one application in the cloud, and 16% have plans to do so within 12 months, according to a report from IDG Enterprise.
For a legal services business, this can provide a way to incorporate your clients branding, give them their own dedicated area in the cloud, and provide them a space to access documents only relevant for them.
Cloud based SaaS often means lower investment, faster implementation, and time saved as a result. However, generally the compromise is that SaaS is only available off the shelf and is non-customisable; breaking your customer’s experience as they move from your website to the software-as-a-service.
Alternatively, implementing a white label solution can help to spread brand awareness and boost your customer satisfaction, as well as save your company time and money – so the number of benefits are even greater, compared with non-customisable SaaS.
The benefits of white label software for legal services
Spreads brand awareness
White label software contributes to increasing brand awareness as the same branding is consistent across both your website and your software. As a result, this strengthens your reputation, increases your brand value and helps your company increase its client base. For legal professionals, recognizing your brand in multiple places will give peace of mind to your clients, and contribute to a better reputation as someone that invests in what is important.
Did you know that colour increases brand recognition by up to 80% (Protocol80)? White label software will allow you to create consistency by having your logo, colour scheme and domain match your website.
Builds stronger business relationships
It’s never been easier to build strong business relationships after implementing white label software. You can communicate with clients, team members and business partners; all from within a branded environment, helping everyone to feel more appreciated and involved. The chat and discussions features give your clients the option for both private and public messaging with you - essential for the varying needs of legal services customers. Clinked’s files feature with the ability to comment on and annotate documents also allows for both parties to work together collaboratively.
Creates a more professional environment
Offering white label software demonstrates to your clients that you are a thoughtful, professional company that has taken the time to invest in a dedicated space for each of its clients. White label software can be used as an extension to your existing brand and website, and demonstrate to them that they are worth this level of detail. For legal service professionals in particular, having their own branded space which is only accessible by them and the ability to have all of their documents in one place can reassure them that you are worth their time and business. Providing your clients with a clean, professional workspace with collaborative working in mind built in could even attract larger clients than you already have.
Did you know that 68% of organizations and firms leveraging technology effectively reported an increase in profitability between 2017 and 2018? Just 52% of firms that somewhat leverage technology reported an increase in profits. (Wolters Kluwer)
Helps existing clients to feel more secure
Introducing white label software can build trust and loyalty with your clients. It will show that you’re a company that is willing to create a secure and engaging experience for your clients. For legal service professionals in particular, it can give your clients peace of mind to know that any documents relating to them are safe with bank grade security, and that the tools for making their experience with you seamless are already built in. Integration with signing tools like Docusign, password protected access for temporary members and tailored permissions to access certain types of documents will make your clients experience much better and more notable.
More time and money to invest in clients
It is much simpler to white label existing software, rather than having to start from scratch with a developer, which means that you’re able to focus on keeping your clients happy with the best professional service instead. A particularly useful tool for legal professionals to save time is to make use of our duplicating groups feature. If you have standard documents that may be relevant to every client, you can create a template group, and replicate this for every client when their portal is first set up, saving you time but still giving your customer a great experience.
Did you know that it costs 5% more to acquire a new customer than it does to keep a current one (SmallBizTrends)? White label software ensures that more time and money can be invested in retaining existing clients.
White label software is quick and easy to implement. You can set up your account and brand your solution in no time, all with support from a software vendor like Clinked. For more information on setting up a Clinked account, you can check out our guide to set up your own solution in five easy steps or you can sign up for a free 10 day trial!
Olivia Weatherill is Clinked's Content Marketing Associate.